Better Sales
Running ads on your website is a great source of passive income. All you have to do is connect with an ad server and display their content on your website. That sounds great, right? But with generic advertising platforms it can be tricky to control what type of...
Better Sales
I hate sales. I hate vying for people’s attention. Asking for things and facing potential rejection. Trying to shove things down people’s throats. That’s a specific stereotype of the sales process, one that is all too common. The first image that...
Ad Server Strategy
I have been working in ad tech for over three years now. When I started, I never even heard of a web server. Three years later, I was building my own. When I first moved to the US, I was fortunate enough to get hired by a conglomerate of niche news and content...
Ad Server Strategy
Before we discuss the benefits of using an ad server, its’ important to understand what an ad server actually is. An ad server is the technology that places ads on a website. When you’re scrolling down an article and you see an ad in the middle of the...
