Ad Server Strategy
I have been working in ad tech for over three years now. When I started, I never even heard of a web server. Three years later, I was building my own. When I first moved to the US, I was fortunate enough to get hired by a conglomerate of niche news and content...
Ad Server Strategy
Before we discuss the benefits of using an ad server, its’ important to understand what an ad server actually is. An ad server is the technology that places ads on a website. When you’re scrolling down an article and you see an ad in the middle of the...